Artificial intelligence helps marketers create better strategies to attract customers by understanding their purchase behavior patterns and personalizing content to suit their preferences. Here, we’ll discuss AI content marketing and its future in the global landscape.
Artificial intelligence has become a part of our lives in many ways. Even creative fields are exploring the opportunities and challenges of AI content marketing. The explosive adoption of generative AI (platforms like ChatGPT) has led to rapid progress in using advanced and automated tools for creating content, generating quizzes and questionnaires, accepting feedback, analyzing user behavior, and so on.
Statistics show that the global AI market will touch $407 billion in 2027. The AI marketing size is projected to reach $100 billion by 2028. Moreover, 49% of marketers are already leveraging artificial intelligence to improve customer experience. According to Forbes, the content marketing industry is estimated to be $600 billion in 2024.
With data like this, many marketers and business owners ask – can I create content with AI?
The short answer is yes. You can create content using artificial intelligence. However, you should also adhere to data privacy regulations and address the ethical concerns of AI content creation.
So, how can you use AI in content marketing? What is the the future of AI content marketing? Let’s find out below!
How is AI Used in Content Marketing?
AI content marketing is fast gaining popularity for the benefits it offers to the sales and marketing teams. Here’s how you can use artificial intelligence in content marketing:
AI Content Generation
Generative AI is great for creating content in a few minutes. While it may not have the same appeal as human-created content, it is useful for writing reports, summaries, etc., and curating content from different sites. The biggest example is ChatGPT by OpenAI. It can be used to brainstorm ideas, get an outline for an article, write a summary or a post, get suggestions to enhance the input content, and so on.
AI content creation tools can be used to compile a news snippet or article for a given topic. This can be posted on social media, shared through email newsletters, sent as WhatsApp updates, etc., as a part of your marketing strategies. It saves time and resources for marketers who otherwise have to manually go through multiple sources and create new content.
AI Content Moderation
Content moderation is where you have to review the content created before it is posted. It is also used to go through the comments/ replies posted by users to detect fake news, false claims, spam, etc. While human intervention is essential, AI can reduce their workload by quickly highlighting troublesome content. This will allow the moderators to process more data in less time and also respond faster to important queries or concerns.
AI Automation
Automation is a key part of AI content marketing practices. Tasks like data collection, analytics, report generation, responding to emails/ messages/ comments from users, sales forecasting, etc., can be automated using artificial intelligence tools. You can also use AI tools to automatically post your content on social media according to the scheduled date and time. Automation is a cost-effective and time-saving solution for marketers to increase ROI.
AI Predictive Intelligence
Predictive intelligence is an asset for marketers as it helps get a clear picture of user preferences and market opportunities. You can identify prospective leads and increase the conversion rate to build a larger customer base. Artificial intelligence-based analytical tools offer advanced reports to understand and customize buyers’ journeys to enhance their experience with your business.
AI Affiliate Partner Programs
Artificial intelligence can also be used to streamline affiliate programs and manage content for affiliates to help them attract more sales. Businesses offer AI-based tools for affiliate marketers for various purposes like tracking, analyzing, etc. It enhances the personalized experience for users/ visitors and increases sales, which increases the commission for affiliates.
How to Use AI for SEO Content?
AI content marketing is also helpful in search engine optimization. Though exclusive AI content is not preferred by all users, you can take advantage of AI tools to optimize your content and websites to get a higher ranking organically. Here’s how AI can be used in SEO content creation:
- Keyword research (find keywords that suit your industry and niche)
- Analyze backlinks (find and use high-quality backlinks for better visibility)
- Optimize content using writing assistants (detect typos, grammatical errors, etc.)
- Create schema markup (make it easier for search engines to find your websites)
Automate recurring tasks (posting, moderation, analytics, data collection, etc.)
Role of PrepAI in Content Marketing
Just as AI content creator tools are helpful in marketing, you can use an AI quiz generator to enhance customer experience and get higher ROI. There has been a marked change in how customers interact with businesses. For example, more customers are willing to take part in online quizzes to share their preferences and opinions with brands.
PrepAI is an NLP-based (natural language processing) quiz generator that can create different types of questions based on input content. The online tool accepts multiple input methods like text, file upload (Docx and PDF), video links & files, and internal topic search. The powerful algorithm converts the input data into multiple-choice questions, true/ false, fill-ups, and descriptive questions. You can edit, add, and delete the questions to customize the quiz. This question generator tool converts data from text and videos also allows you to rate the questions it created and uses this feedback to fine-tune quizzes.
These quizzes can be conducted through the same interface or exported in other formats (Excel and PDF). Though PrepAI is a test maker for teachers, trainers, educators, and parents, it can also be used by marketers to create interactive quizzes for customers. The platform also grades the test data and provides results in real-time. This can be used to share personalized content for customers based on their input. For example, you can create a quiz asking about their preferences for party wear. Based on their answers, you can provide a customized outfit with the types of colors that suit them, the dresses that fit their style, the accessories that pair with the outfit, and so on.
You can use the metrics to determine customer behavior – how many users completed the test, which questions make customers think longer, where are users abandoning the quiz, etc. This gives you the necessary information to take corrective steps and streamline your marketing and promotional strategies to get better results.
How Does Netflix Use AI for Marketing?
Netflix is a popular streaming service with millions of viewers from around the globe. The platform uses proprietary AI algorithms to enhance customer experience through personalized marketing/ recommendations. Netflix combined AL, ML, and data science to understand view behavior by analyzing the patterns in the shows they watched, searches, repeat views, etc. The streaming service uses this data to provide personalized recommendations in real-time. This makes users quickly find shows that suit their tastes and increase their satisfaction with the service.
What is the Future of AI Content?
Despite the continuing concerns about using AI for content marketing, the technology is here to stay. More businesses are implementing artificial intelligence tools to streamline their content marketing strategies. In the future, we are likely to see the following:
- Greater demand for AI channel partners like managed service providers, value-added resellers, system integrators, etc.
- AI to complement human expertise (AI and humans will have to co-exist)
- More jobs focused on strategic and creative requirements (recurring tasks are automated)
- AI ethics officer to proactively overcome challenges
Conclusion
While there will always be a demand for human-generated content, artificial intelligence will continue to be used for various purposes in content marketing and other aspects of the business. AI content marketing increases productivity, efficiency, and consistency. Platforms like ChatGPT and PrepAI can enhance customer experience.
However, it is important to understand the limitations of AI and create a holistic system to effectively combine artificial intelligence and human expertise. This will improve your marketing strategies and increase visibility in competitive markets.
